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Project development · Phase IV / IV

Marketing

We develop and market owner-occupied homes and income properties for both private and professional investors.

01

For private investors

We develop owner-occupied housing – often entire developments – as a short- to medium-term real estate investment for private investors, and manage the subsequent sale to end customers in a structured way through to notarisation.

First, we sharpen the positioning, target group and pricing strategy for each unit and professionally prepare all sales materials (floor plans/areas, building specification, visuals/3D, fit-out lines, schedule, financing information and a clear sales argument).

For active marketing, we bring in a marketer/broker whom we brief in detail (product story, target customer segments, lead qualification, viewing process, communication and reporting requirements). During the sales phase, we steer the process closely: campaign and lead management, support for prospective buyers, viewings/events, ongoing feedback loops and fine-tuning of price and product. At the same time, we secure the quality of buyer enquiries by clarifying financing and creditworthiness (reservations, deposits, documents).

As soon as purchase decisions are made, we support the closing phase: drafting and reviewing reservation and purchase agreements, coordinating special requests (fit-out/options), aligning with financing, contractors and the notary, and scheduling the notarisation. We take the sale through to the notary and ensure a clear, well-organised handover and acceptance.

Interested?
Family moving into their new home
02

For professional investors

We develop income properties (rental apartments) like a marketable product: site, concept, figures, users and legal aspects come together in an investable overall package.

On this basis, we define the investment story (risk/return, target rent, exit/hold strategy), prepare all relevant documents in a structured data room and create the decision-making basis that institutional buyers expect.

We then identify suitable institutional investors (e.g. pension funds, insurers, investment foundations, funds) and guide them through the process: initial approach, management presentation, answering due diligence questions, coordinating site visits and negotiating the key points (price/discount rate, warranties, handover model, conditions). We steer the transaction process until the contract is ready for signing, coordinate legal and notarial documents and support the sale through to closing at the notary.

Our income comes from the project development profit or a commission from the successful transaction.

Interested? Get in touch!
Handshake after the sale of an income property to an investment foundation
Contact

Let’s talk about your project.

Get in touch with Realest Architekten – we guide clients from the very first idea through to completion and see ourselves as a reliable partner on equal terms.

Get in touch

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I rarely post, repost even less and answer messages about as often as a fax machine rings. I prefer real conversations to digital pen pals.

My tip: pick up the phone and call me directly. That works much better, guaranteed!

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